What is archetypal branding and how is it different from traditional branding?

Archetypal branding isn’t just about picking fonts or slapping together a color palette. It’s the art of uncovering your soul’s blueprint—the energetic signature you were born with—and turning it into a magnetic brand that speaks on a cellular level. Unlike traditional branding, which often starts with surface-level strategy or trend-chasing design, archetypal branding begins within. We work with your core archetypes, subconscious patterns, and emotional truth to build a brand that feels as natural as breathing.

How do I know if PARADOX is right for me?

If you’ve ever felt like an outsider in traditional business spaces… if words like “authenticity,” “energy,” and “intuition” feel more natural to you than “funnels,” “niches,” and “KPIs”… then PARADOX is likely exactly where you belong.

Can you explain what “energetic signature” means in brand design?

Your energetic signature is the invisible yet undeniable frequency you carry. It’s the vibe people feel before you say a word. In PARADOX branding, we decode that blueprint through archetypal psychology, Human Design, astrology, and shadow integration.

What kinds of entrepreneurs do you typically work with?

We work with creative, intuitive, soul-led entrepreneurs who crave depth over trends and truth over templates. Think spiritual entrepreneurs, creatives, coaches, and rebels who value alignment more than aesthetics alone.

Do I need to be spiritual to work with you?

Not at all—but you do need to be open. We don’t require you to follow any path. We just ask that you’re curious and willing to explore beyond the surface. This work is about embodiment, not belief systems.

How long does the branding process take?

We don’t give hard timelines. Every journey is unique. Our work usually unfolds in phases—starting with a Clarity Call, then an Intensive or the 3+ month Oracle. The rhythm depends on you, your readiness, and the depth you’re called to go.

What platforms or tools do you use in the process (Tarot, HD, Astrology)?

We use tools like Tarot, Human Design, astrology, and archetypal mapping as internal research. They help us understand what you've been through, what's coming forward, and how to express your brand most authentically. You don’t need to know them—we use them to tune in and guide the process.

What’s the investment to work with PARADOX?

Our pricing reflects the depth of transformation. We offer Clarity Calls, Intensives, and the Oracle container, each priced accordingly. Once we understand your needs, we’ll guide you to the best-fit path. If you’re looking for the cheapest option, we’re not it. If you want the most aligned brand you’ve ever had—we are.

Do you offer payment plans for your services?

Yes. We offer flexible, interest-free payment plans for most of our offerings. We want this to be energetically sustainable for you. If the work is aligned, we’ll find a rhythm that supports both of us.

Do you offer logo design only, or full brand strategy too?

We don’t do logos in isolation. Every visual element is part of a larger story, rooted in your emotional truth and energetic alignment. We build full brand identities—from strategy to visuals to voice.

What if I already have a logo? Can you still help me?

Maybe. If your current logo is aligned, we may build around it. But if it no longer reflects who you truly are, we’ll lovingly evolve or release it. It’s not about what looks good—it’s about what feels right.

How do I prepare for a brand deep-dive session with PARADOX?

Come as you are. No pitch decks or perfect answers needed. Just be honest about what’s felt off and what you’re craving. This is soul excavation—not a strategy session.

Is your process collaborative or do you handle everything?

We lead the process, but your truth fuels it. You’re not responsible for strategy or design—that’s our role. But your voice, feedback, and honesty are essential to creating something that feels like home.

Do you work with clients outside of Seattle?

Yes. We’re based in the Seattle area but work with clients worldwide. This work transcends geography—what matters is resonance, not location.

Can you help me with marketing too, not just branding?

Yes—especially inside the Clarity Oracle. We help build a content ecosystem that fits your working style and energetic rhythm. Messaging, content pillars, and creative direction all come together to support aligned visibility.

Do you guarantee results?

We don’t guarantee outcomes. But past clients have experienced massive growth—from doubling inquiries to raising rates and calling in dream clients. What you get depends on what you give. The magic meets you where you are.

What’s your refund or cancellation policy?

All payments are non-refundable, because the work begins as soon as we enter the container. However, we’re flexible with scheduling if something personal arises—just communicate openly.

Where can I see examples of brands you’ve created?

Check out our portfolio page or Instagram. We share select case studies and transformations. Not everything is public (because the work is intimate), but we’re happy to share more upon request.

What if I don’t know my Human Design / birth chart / archetypes?

Perfect. You don’t need to. We use those tools as internal guides—not deliverables. They help us understand how to support you best, not to give you reports. Just show up—we’ll do the decoding.

What’s the difference between the Clarity Call, Clarity Intensive, and Clarity Oracle?

Clarity Call: A 2-hour insight session. Clarity Intensive: 1 week prep + 12 hrs design for a focused brand recalibration. Clarity Oracle: A 3+ month deep brand transformation—messaging, visuals, content, and marketing strategy all aligned to your energetic truth.

Can I work with you again after the project ends?

Absolutely. Many clients return for seasonal updates, content refinement, or brand evolution as they grow. Once you’re part of the PARADOX world, we’re here whenever your next layer emerges.

How do I get started?

Book a Clarity Call or fill out our inquiry form. There’s no pressure—just resonance, curiosity, and the first step toward building the most true version of your brand.

With 35 years of playing and 10+ years coaching, it’s pretty obvious that Josh Shore (founder and owner) is passionate about baseball.

When the club he coached for decided to cut ties with a logistics provider that fell well short of the core values 108 was built from, they asked him to build something better. And he did—from scratch. Budgets, balance sheets, timelines, team portals, reporting systems—everything teams needed but didn’t have.

108 Logistics handles the operations behind the scenes for youth baseball clubs so coaches, parents, and athletes can stay focused on performance. From organizing tournament travel to managing schedules, flights, hotels, rental cars, and team communication—108 Logistics brings pro-level logistics to clubs across Seattle.

With over 20 years of decorated experience in retail banking, Josh brings a unique intersection of financial expertise and passion for America's pastime. His deep understanding of sustainable financial management has made him a leading provider for the youth baseball community, ensuring this cherished tradition continues to serve as a cornerstone of youth development for generations to come.

What's the PARADOX?

Making the brand

How to connect with baseball culture while commanding business respect

OUR TASK

To be the stitches holding the team together

Without the stitches, there is no baseball. Josh doesn’t consider himself a service provider, but a trusted partner, advisor, and team player. He requested we find a way to work this metaphor into the key messaging and brand identity.
More baseball than finance

Josh requested his identity be “very obviously baseball”, presented in a design style while also evoking baseball nostalgia. Our task was balancing this consideration with typical visual cues associated with finance brands.
A deep desire to preserve an American past time

When clubs have access to dependable financial support, they can focus on growing and serving their communities without stress. Team sports are a training ground for stable, well rounded adults. They’re worth protecting as a cornerstone of community life.

Archetype: The Ruler

Pssst - we used my Archetype Clarity Guide for this project! Sharing it here in case you resonate with 108 Logistics’ archetype.

The Ruler’s Mantra: "Chaos is a choice".

108 Logistics audience (baseball club owners, coaches, managers, and parent volunteers) all shared a common fear: the overwhelm of administrative tasks and chaos pulling them away from what they love—developing players and playing ball.

We considered the possibility of other archetypes, but ultimately, The Ruler was a better choice because it spoke directly to 108L’s clients desire to create and maintain perfect order within their baseball operations.108 Logistics also didn’t want to be perceived as just as advisors or consultants, they wanted to be known for their high touch service as the operational backbone that clubs needed. The Ruler executes and maintains order - a crucial distinction for a service that handles day-to-day financial operations.

Pssst - we used my Archetype Clarity Guide for this project! Sharing it here in case you resonate with 108 Logistics’ archetype.

Make it stand out

We seamlessly brought the brand to life IRL with business cards featuring tactile, raised spot gloss “stitches”.

Traditional sports branding follows a typical formula: mascots, swooshes and swashes, “Varsity” fonts, and stylized cursive. We threw all of that out the window and started instead with what exemplifies Josh has the genius behind 108 Logistics.

Stack of business cards with a baseball theme, displaying the text "108 LOGISTICS" and a slogan, placed on a metallic surface.

An imagining of what a branded client portal could look like for 108 Logistics.

Pattern featuring baseballs, dollar signs, and geometric shapes in navy blue, red, and white, with the number 108 repeated throughout.

108 Logistics takes pride in their penny-to-penny precision, and we translated that preciseness into a distinctive reimagining of classic baseball elements. The clean, geometric forms arranged mathematically reflects the Ruler’s desire for structure and order, while remaining very obviously baseball.

Josh envisioned 108 Logistics as "the stitches holding the baseball organization together," understanding that lasting partnerships, not just flawless execution, create truly sustainable success. We represented this through the red lines, holding the game together snugly.

The submark features 108 Logistics’ top values: integrity, transparency, and community.

Mobile phone displaying the login page for 108 Logistics client portal, with fields for email, name, and a login button, on a blue background.

We used the brand pattern as an opportunity to speak to the finance aspect of the brand. This made great background fill for website design.

The Result

To bring 108 Logistics' brand strategy to life digitally, we partnered with our preferred web development partner, Akiha Marketing. This collaboration ensured seamless translation of The Ruler archetype and 'stitches' metaphor into a functional, professional website that speaks authentically to both baseball culture and business needs.

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