I’m Mona Jem and I don’t

make “personal” brands.

A woman with dark hair and makeup wearing a white blazer standing against a mosaic tiled wall.

I make deeply personal brands.

INTRODUCE YOUR BRAND

A woman smiling and talking on a landline phone at a reception desk with a menu and a metallic panel in the background.
Black and white photo of a woman sitting on step outside a building, working on a laptop.

I started my online business in 2021, fresh out of UX School.

it was a weird time to be alive to say the least. I was navigating a career change, in a dead end relationship, and getting my ass kicked submitting job applications. To take my mind off of the stress, I started designing things for fun. My first business was created with a Squarespace website, a cricut, and a heat press, generating ~$6,000 revenue in the first few months.

As it turns out, I liked making the brand more than I liked making products.

A woman with black hair walking outdoors in an urban setting, wearing a black blazer, black shorts, and over-the-knee black boots.

Building Good Group and all the accompanying details that made it special gave me deep fulfillment. I felt a pull to keep pursuing the path — the skills I had learned in UX school were all applicable to brand design and it brought me immense joy to breath life into disparate ideas.

After around 400 job applications, I decided to take matters into my own hands. I went full time building brands in 2022 and committed to scaling the business.

Studio Imperator got me somewhere, but it wasn’t where I want to be.

I was financially successful but creatively frustrated, constantly working with clients who thought they wanted my expertise but couldn't trust the process, or their own instincts about what felt right.

You know what I was most tired of?

I've always been able to look at someone and know everything about their life in five minutes—their patterns, their blocks, their potential, what they fear. This intuitive knowing was the reason so many of my clients had found success, and I was tired of hiding how I knew these things. I was tired of diluting my years of tarot study, archetypes, and alternative wisdom to make them palatable to people who didn't understand that intuitive pattern recognition is the fastest path to authentic brand strategy.

And you know where it all starts?

A woman in a white suit holding a wine glass standing on a rooftop with city skyline and Space Needle in the background, black and white photo.
A woman in a striped blazer and white pants walking down stairs in front of a building with large columns.

MINDSET.

I rebuilt my entire design studio from the ground up, integrating my intuitive knowing with accepted design thinking. I reformed my process to include a whole mindset component because the truth is, even the best brand is nothing without belief behind it. All the gorgeous visuals in the world won't help you if you're sabotaging yourself every time someone shows interest in working with you.

And that’s how PARADOX was born.

Person holding a tablet in front of a display case containing an ancient garment or fabric.

You don’t need to diminish yourself to fit someone else's idea of what business should look like. You can be both/and instead of either/or, and your brand should reflect that full truth.

MEET THE TEAM BEHIND THE MAGIC

Close-up of a happy Siberian Husky dog with a bright expression, black and white fur, and blue eyes inside a room with windows and a painting on the wall.
A woman in a stylish black, white, and gray blazer and white pants stands in front of tall, ornate metal doors with detailed engravings.

Mona Jem, Lead Designer

Cancer Sun, Leo Moon, Virgo Rising | Generator

I work with brands that don’t fit in a box: the bold, the multi-layered, the ones who refuse to flatten themselves into a single “type.” My process blends archetypal psychology, brand strategy, and a creative edge that makes your presence impossible to ignore. I embrace paradox by holding space for both depth and delight, blending the intuitive and magical with with the strategic and realistic. In my world, the truest you is the most marketable you — and my job is to make sure the world sees it.

Wolfnanimous Wolfie Woo GoodBoy, Director of Deep Thoughts

Cancer Sun, Leo Moon, Virgo Rising | Generator

This big boy was was rescued in January 2024 and became an exercise in patience and building meaningfully for the future. Once a professional escape artist and track star, he's since retired to enjoy a life of beef chewies, chicken feet, and luxurious contemplation. Wolf is a paradox himself: a mute, lazy husky who goes against everything his breed is known for—proving that authenticity trumps expectations every time.

A smiling woman with curly black hair, wearing glasses, hoop earrings, layered necklaces, and a white striped top.

Scott Hall, Sales & Finance

Scott is proof that magic works, even for the numbers people. He’s the analytical mind behind PARADOX, making sure the money flows right so Mona can focus on serving clients. No stranger to the unknown, Scott went from making $0 to $150k in one year purely through shifting his beliefs about what's possible. He now shares this magic with all of PARADOX’S potential clients & embodies everything that PARADOX stands for.