What is archetypal branding and how is it different from traditional branding?

Archetypal branding isn’t just about picking fonts or slapping together a color palette. It’s the art of uncovering your soul’s blueprint—the energetic signature you were born with—and turning it into a magnetic brand that speaks on a cellular level. Unlike traditional branding, which often starts with surface-level strategy or trend-chasing design, archetypal branding begins within. We work with your core archetypes, subconscious patterns, and emotional truth to build a brand that feels as natural as breathing.

How do I know if PARADOX is right for me?

If you’ve ever felt like an outsider in traditional business spaces… if words like “authenticity,” “energy,” and “intuition” feel more natural to you than “funnels,” “niches,” and “KPIs”… then PARADOX is likely exactly where you belong.

Can you explain what “energetic signature” means in brand design?

Your energetic signature is the invisible yet undeniable frequency you carry. It’s the vibe people feel before you say a word. In PARADOX branding, we decode that blueprint through archetypal psychology, Human Design, astrology, and shadow integration.

What kinds of entrepreneurs do you typically work with?

We work with creative, intuitive, soul-led entrepreneurs who crave depth over trends and truth over templates. Think spiritual entrepreneurs, creatives, coaches, and rebels who value alignment more than aesthetics alone.

Do I need to be spiritual to work with you?

Not at all—but you do need to be open. We don’t require you to follow any path. We just ask that you’re curious and willing to explore beyond the surface. This work is about embodiment, not belief systems.

How long does the branding process take?

We don’t give hard timelines. Every journey is unique. Our work usually unfolds in phases—starting with a Clarity Call, then an Intensive or the 3+ month Oracle. The rhythm depends on you, your readiness, and the depth you’re called to go.

What platforms or tools do you use in the process (Tarot, HD, Astrology)?

We use tools like Tarot, Human Design, astrology, and archetypal mapping as internal research. They help us understand what you've been through, what's coming forward, and how to express your brand most authentically. You don’t need to know them—we use them to tune in and guide the process.

What’s the investment to work with PARADOX?

Our pricing reflects the depth of transformation. We offer Clarity Calls, Intensives, and the Oracle container, each priced accordingly. Once we understand your needs, we’ll guide you to the best-fit path. If you’re looking for the cheapest option, we’re not it. If you want the most aligned brand you’ve ever had—we are.

Do you offer payment plans for your services?

Yes. We offer flexible, interest-free payment plans for most of our offerings. We want this to be energetically sustainable for you. If the work is aligned, we’ll find a rhythm that supports both of us.

Do you offer logo design only, or full brand strategy too?

We don’t do logos in isolation. Every visual element is part of a larger story, rooted in your emotional truth and energetic alignment. We build full brand identities—from strategy to visuals to voice.

What if I already have a logo? Can you still help me?

Maybe. If your current logo is aligned, we may build around it. But if it no longer reflects who you truly are, we’ll lovingly evolve or release it. It’s not about what looks good—it’s about what feels right.

How do I prepare for a brand deep-dive session with PARADOX?

Come as you are. No pitch decks or perfect answers needed. Just be honest about what’s felt off and what you’re craving. This is soul excavation—not a strategy session.

Is your process collaborative or do you handle everything?

We lead the process, but your truth fuels it. You’re not responsible for strategy or design—that’s our role. But your voice, feedback, and honesty are essential to creating something that feels like home.

Do you work with clients outside of Seattle?

Yes. We’re based in the Seattle area but work with clients worldwide. This work transcends geography—what matters is resonance, not location.

Can you help me with marketing too, not just branding?

Yes—especially inside the Clarity Oracle. We help build a content ecosystem that fits your working style and energetic rhythm. Messaging, content pillars, and creative direction all come together to support aligned visibility.

Do you guarantee results?

We don’t guarantee outcomes. But past clients have experienced massive growth—from doubling inquiries to raising rates and calling in dream clients. What you get depends on what you give. The magic meets you where you are.

What’s your refund or cancellation policy?

All payments are non-refundable, because the work begins as soon as we enter the container. However, we’re flexible with scheduling if something personal arises—just communicate openly.

Where can I see examples of brands you’ve created?

Check out our portfolio page or Instagram. We share select case studies and transformations. Not everything is public (because the work is intimate), but we’re happy to share more upon request.

What if I don’t know my Human Design / birth chart / archetypes?

Perfect. You don’t need to. We use those tools as internal guides—not deliverables. They help us understand how to support you best, not to give you reports. Just show up—we’ll do the decoding.

What’s the difference between the Clarity Call, Clarity Intensive, and Clarity Oracle?

Clarity Call: A 2-hour insight session. Clarity Intensive: 1 week prep + 12 hrs design for a focused brand recalibration. Clarity Oracle: A 3+ month deep brand transformation—messaging, visuals, content, and marketing strategy all aligned to your energetic truth.

Can I work with you again after the project ends?

Absolutely. Many clients return for seasonal updates, content refinement, or brand evolution as they grow. Once you’re part of the PARADOX world, we’re here whenever your next layer emerges.

How do I get started?

Book a Clarity Call or fill out our inquiry form. There’s no pressure—just resonance, curiosity, and the first step toward building the most true version of your brand.

Forever Fighters is a 501(c)3 that provides personalized care packages and support to children, teen cancer patients and survivors.

The most common assumptions about childhood cancer are that 'kids are resilient' and childhood cancer is rare, but this couldn't be farther from the truth. 1 in every 285 children will be diagnosed with cancer each year in America, and the reality is childhood cancer requires specialized research, unique treatments, and a complete rethinking of how we support young patients through their cancer journey. There are no child doses of cancer treatment — childhood cancer survivors are left with lifelong reminders of treatments designed for adult bodies.

McKenzi Fish, Founder and Executive Director, was diagnosed with Hodgkin lymphoma at age 15. This experience led her to a profound realization: the fight against childhood cancer never truly ends. Whether a child survives or passes away, families find themselves in a lifelong battle—survivors continue fighting through the challenges of survivorship, while families who lose a child are forever fighting for change. Cancer doesn’t just go away.

OUR TASK

Create a thoughtful balance where playfulness doesn't overshadow the reality of the journey

Forever Fighters exists to brighten the lives of children fighting cancer and spark their resilience to fight, while sharing stories of their fighters to increase awareness and invoke change.
Use Forever Fighter's distinctive "F" in the new identity

Josh desired an identity that is heavily baseball-coded, combined nostalgia into modern baseball, and was not finance-forward. 108L isn’t just another service provider, they are a partner and the backbone of the team’s longevity.
A deep desire to preserve an American past time

There are some lessons that can only be learned on the field. Youth sports are invaluable to the development of resilient and well rounded children, and Josh is dedicated to ensuring this tradition continues through Seattle and the Greater Eastside.

What's the PARADOX?

Lightness creates depth.

How to make a serious topic playful without trivializing the reality

Archetype: The Jester

Brand Mantra: “Revolution demands laughter".

Forever Fighter’s audience (Fighters/survivors, parents, social workers, and hospital advocates, and philanthrophy heads) all shared a common goal: to bring more light to a serious reality.

This project had three archetypes that we considered, ultimately choosing the Jester because it speaks directly to her audience’s desire to live life in the present moment with joy.

As McKenzi is a forever fighter, she posses a wealth of knowledge thatThe Ruler was a better choice because it spoke directly to 108L’s clients desire to create and maintain perfect order within their baseball operations.108 Logistics also didn’t want to be perceived as just as advisors or consultants, they wanted to be known for their high touch service as the operational backbone that clubs needed. The Ruler executes and maintains order - a crucial distinction for a service that handles day-to-day financial operations.

Pssst - we used my Archetype Clarity Guide for this project! Sharing it here in case you resonate with 108 Logistics’ archetype.

The Result

McKenzi was awarded 425 Magazine's 2025 Citizen of the Year award and is featured on 425's podcast. Her work with Forever Fighters has deepened significantly since the rebrand, and Forever Fighters is actively expanding it’s reach and voice.

By 2027, Forever Fighters aims to send 150 spark packages increase the number of Spark Packages we fulfill in a year, bringing more tailored support to families navigating cancer.

The organization is working to expand partnerships with sporting and entertainment organizations to provide fighters with free access to experiences. These partnerships bring joy to families and allow kids to simply be kids during their cancer journey.

with more opportunities to spread awareness and advocate for fighters in the community. They're also seeking strategic investors to help back their mission financially and scale their impact.

GET RESULTS LIKE THIS

Take To the Runway is Forever Fighters annual fundraiser, held in Pasco, WA.

With over 20 years of decorated experience in retail banking, Josh brings a unique intersection of financial expertise and passion for America's pastime. His deep understanding of sustainable financial management has made him a leading provider for the youth baseball community, ensuring this cherished tradition continues to serve as a cornerstone of youth development for generations to come.

108 Logistics handles the operations behind the scenes for youth baseball clubs so coaches, parents, and athletes can stay focused on performance. From organizing tournament travel to managing schedules, flights, hotels, rental cars, and team communication—108 Logistics brings pro-level logistics to clubs across Seattle.

The Result

Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.

Make it

This was a high touch fully customized project that included digital and physical goods.

Things we designed:

10 passport stamps
Passport stamp stickers
12 table cloths
Rack cards
Take home cards
Welcome cards
Event program
Event sponsorship packet
Table numbers
VIP seating cards
Passport holder
Volunteer T-Shirts
Merch T-Shirts
Macadons Macarons
Silent Auction sheets
Silent Auction cards
Event logo suite

Forever Fighters is a 501(c)3 that provides personalized care packages and support to children, teen cancer patients and survivors.

Create a thoughtful balance where playfulness doesn't overshadow the reality of the journey

Use Forever Fighter's distinctive "F" in the new identity

A deep desire to preserve an American past time

What's the PARADOX?

What's the PARADOX?

Lightness creates depth.

How to make a serious topic playful without trivializing the reality

Archetype: The Jester

Brand Mantra: “Revolution demands laughter".

The Result

Take To the Runway is Forever Fighters annual fundraiser, held in Pasco, WA.

The Result

This was a high touch fully customized project that included digital and physical goods.

Things we designed:

Clarity for the unknown

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PARADOX