Frequently asked questions

I’ve got answers…

PARADOX’S PHILOSOPHY

  • Archetypal branding is the art of uncovering your soul’s blueprint—the energetic signature you were born with—and turning it into a magnetic brand that speaks on a cellular level.

    Unlike traditional branding, which often starts with surface-level strategy or trend-chasing design, archetypal branding begins within. We work with your core archetypes, subconscious patterns, and emotional truth to build a brand that feels as natural as breathing. This is branding that doesn't just look good—it feels aligned, intuitive, and unapologetically you.

    Through tools like Tarot, Jungian Psychology, and astrology, we decode the why behind your voice, your visuals, and your vibe. The result? A brand that mirrors your wholeness, not just your highlight reel.

    This is for seekers, creatives, and entrepreneurs ready to stop performing and start embodying. It’s not strategy first—it’s self-trust first. Because when your brand operates from your true energetic frequency, marketing becomes magnetic, not manipulative.

  • If you’ve ever felt like an outsider in traditional business spaces… if words like “authenticity,” “energy,” and “intuition” feel more natural to you than “funnels,” “niches,” and “KPIs”… then PARADOX is likely exactly where you belong.

    We’re for the intuitive disruptors—the seekers, creatives, soul-led, purpose-driven entrepreneurs who crave depth over trends and truth over templates.
    You might be a good fit if:

    • You’re drawn to alternative wisdom or esoteric tools like Human Design, astrology, or Tarot

    • You’ve tried the cookie-cutter branding thing from “industry leaders” and it never quite landed

    • You’re done diluting your magic to fit a mold you don’t even like being in

    • You want your business to feel like a natural extension of your energetic essence

    • You value transformation, not just transactions

    If you’re looking for a quick fix, bargain branding, or just a logo to “get by”, we’re not the studio for you. But if you’re ready to dig deep, get radically clear, and build a brand rooted in your real self... welcome to the party.

  • Your energetic signature is the invisible yet undeniable frequency you carry; the essence of who you are beneath the roles, rules, and conditioning. It’s the vibe people feel before you say a word. It’s magnetism, drawing the right clients in and quietly repelling the ones who aren’t meant for you.

    In PARADOX branding, we decode that energetic blueprint through a fusion of archetypal psychology, Human Design, astrology, and tarot. We don’t just ask what fonts you like—we explore who you are at your core, what you’ve been suppressing, and what you’re here to embody through your business.

    Designing from your energetic signature means your brand doesn’t just look aligned—it feels aligned. Your messaging, visuals, offers, and tone all vibrate in sync with your soul’s truth.

    This is what makes clients say, “I don’t know what it is about you, but I just knew I had to buy from you.”

    Because when your brand resonates with your true frequency, it does the heavy lifting. No more forcing. Just flow, magnetism, and clarity.

  • We work with creative, intuitive, soul-led entrepreneurs who are ready to brand from the inside out, not from a template someone else sold them.

    Our clients tend to be:

    • Visionaries building something that doesn’t fit the mold

    • Spiritual entrepreneurs who integrate mysticism, healing, or consciousness work

    • Creatives and coaches craving a brand that feels like an extension of their essence

    • Multi-passionates who’ve struggled to “niche down” in the traditional way

    • Rebels and psychics who value authenticity, depth, and energetic alignment over polish or perfection

    They’re not afraid of paradox because they live in it. They’ve often tried branding that felt “fine,” but flat. And they’re finally ready to be seen for who they actually are… and build a brand that reflects that.

  • We don’t require you to follow any specific spiritual path or label yourself anything. What we do ask is that you’re curious, introspective, and willing to explore beyond the surface.

    PARADOX works at the intersection of strategy, soul, and subconscious patterning. We use tools like Tarot, Human Design, and archetypal mapping—not as dogma, but as doorways into deeper clarity.

    So if you’re someone who:

    • Trusts your intuition

    • Feels like business should be more than just transactions

    • Is open to exploring the unseen drivers of your decisions

    • Values self-awareness and energetic alignment in your brand

    ...then you’ll feel right at home here—even if you wouldn’t call yourself “spiritual.”

    But if you need every decision to be 100% logical, linear, and explainable by data alone? We probably won’t speak the same language—and that’s okay.

    This work is about embodiment, not belief systems.

  • The short answer? It depends on the depth you’re ready for and how honest you're willing to get with yourself.

    Unlike traditional brand studios, we don’t plug you into a cookie-cutter template with artificial deadlines. Our process is intimate, layered, and intentionally fluid—because real transformation doesn’t follow a project plan. (Also, life lifes!)

    That said, here’s options of how the journey could unfolds:

    🔍 Clarity Call (2 hrs): We open the portal and feel into your story, blocks, patterns, and potential.

    🔥 Clarity Intensive (1 week prep + 12 design hours): We distill your core truth into visual and verbal elements that anchor your brand. This includes Emotional Excavation, Archetype Alignment, and Brand Alchemy.

    🌌 Clarity Oracle (3+ months): A longer, super custom, alchemical experience. Here, we don’t just create your brand, we walk with it as it integrates. Timelines vary based on scope, depth, and how quickly you’re able to move through the process emotionally and energetically.

    The entire process moves through four key stages:

    1. Emotional Excavation – pulling the thread of why you really do this work

    2. Archetype Alignment – mapping your brand to deep, subconscious symbolism

    3. Brand Alchemy – translating truth into impossible-to-ignore identity and presence

    4. Energetic Alignment – ensuring it all feels true, embodied, and friction-free

    We don’t rush this. We reveal it. And when your brand finally clicks into place, it won’t just “work”—it’ll resonate at a soul level.

  • We use tools like Tarot, Human Design, astrology, and archetypal mapping—not as gimmicks, but as mirrors. They help us uncover the stories, patterns, and emotional imprints you’ve been carrying… and the energies you’re here to embody next.

    Each one is a different lens that reveals:

    • What you've been through (and how it's still shaping your voice)

    • What you've been hiding or suppressing

    • What you're here to express, teach, or create

    • What’s emerging or evolving in you—so your brand doesn’t just reflect who you were, but who you’re becoming

    This work goes beyond demographics or target markets. It’s about building a brand that’s rooted in your wholeness—your wounds, your wisdom, your weirdness, your wild.

    We don’t just “design for you.” We help you see yourself so clearly that the design becomes inevitable.

    These tools give us a bigger picture, so we can craft something that speaks for you before you even say a word.

HOW WE WORK

  • Branding with PARADOX is an energetic investment, not just a financial one.

    We don’t do off-the-shelf packages, because your brand isn’t off-the-shelf. It’s built from your lived experience, your shadow work, your voice, and the soul of your business. And the investment reflects that level of depth.

    Generally speaking:

    • Our Clarity Call is an accessible entry point

    • Our Clarity Intensive is for those ready to dive deep and emerge with a fully embodied brand expression

    • The Clarity Oracle is a 3+ month high touch Cinderella transformation—branding meets business meets becoming

    • Need something else? We can custom scope a project to fit your needs.

    Clients who work with us often experience:

    • Increased alignment = less burnout

    • More ideal client inquiries without “marketing harder”

    • Confidence to raise prices and set clear energetic boundaries

    • A brand they don’t have to “sell”—because it speaks for itself

    If you’re looking for the cheapest option, we’re not it. But if you’re looking for the most aligned, most transformational, most you brand you’ve ever had—then this is an investment that will ripple far beyond your logo.

    ✨ Want numbers? Grab the Investment Guide and book your complimentary 1:1 Clarity Check. We’re happy to share starting points once we know more about you.

  • Yes. We’ve found that soul-aligned investments feel a lot better without financial strain.

    We offer flexible, interest-free payment plans for most of our offerings. Whether you’re stepping into a Clarity Intensive or a longer Clarity Oracle container, we can break your investment into monthly or milestone-based payments depending on the scope of your project.

    What matters most is that:

    • You’re energetically committed

    • You’re ready to show up fully

    • You’re investing from alignment, not desperation or fear

    Our clients often tell us that saying yes to this work was the energetic turning point in their business—and that the support, expansion, and clarity they receive goes far beyond “brand design.”

    If you feel the resonance, we’ll find a rhythm that supports you.

  • We don’t do logos as stand-alone deliverables because a logo without soul is just decoration.

    At PARADOX, we create brands, not just visuals. That means we go far deeper than a single mark or moodboard. Every visual we design is born from your emotional truth, archetypal alignment, and energetic frequency. It’s strategy meets symbolism. Essence meets expression.

    Our work includes:

    • Brand strategy rooted in archetypes and subconscious resonance

    • Energetic alignment to ensure your brand feels like you

    • Visual identity systems (logos, typography, color, symbol language, etc.)

    • Voice + messaging guidance so your brand speaks clearly and consistently

  • Whether we keep your existing logo or start fresh depends on one thing: alignment.

    If your current logo is visually beautiful but no longer reflects who you are and who you’re becoming—energetically, archetypally, emotionally—then we may recommend evolving it (or letting it go entirely). Branding isn’t just about what looks good; it’s about what feels true in your body, your voice, you future, and your business.

    That said, we’ve had clients come in with visuals they loved and we’ve woven those into a deeper, more resonant brand identity. Other times, we’ve gently helped them release what no longer served, even if it looked “fine.”

    So: Can we work with what you already have? Maybe. But only if it’s a match for the truth of who you are now.

    We’ll explore that together in our discovery process. No forcing. Just clarity.

  • The best way to prepare? Tell the truth to yourself, first.

    Our brand deep-dives aren’t just strategy sessions. They’re soul excavations. We’ll go into the stories, patterns, archetypes, shadows, and inner wisdom that shape how you show up in your business. So come as you are, no polishing required.

    Here’s how to get the most out of it:

    • Be open and honest about what’s felt off or disconnected in your brand

    • Reflect on what you’ve been suppressing or avoiding in your business expression

    • Consider the kind of clients you want to magnetize and the ones you’re done attracting

    • Bring your curiosities, contradictions, and clarity (or lack of it)

    You don’t need a perfect elevator pitch. You just need your truth and a willingness to dig deep into yourself.

  • It’s both/and: Here’s what that actually means.

    We lead the process from start to finish. You don’t have to know what your brand should look or sound like—that’s our job. But we can’t do this work without you.

    You’re involved at key checkpoints:

    • During our brand excavation and energetic decoding (we’ll ask deep, sometimes uncomfortable questions)

    • During visual and messaging alignment (to make sure it feels right in your body)

    • During integration and refinement (you’ll give feedback, not do the work)

    You’re not responsible for coming up with ideas, strategy, or design direction. You are responsible for showing up honestly, giving clear feedback, and being open to exploration.

    If you're looking to be completely hands-off, we're probably not the right fit. But if you’re ready to co-create something transformational with a guide who can hold the process, you’re in the right place.

  • Yes—PARADOX is global.

    While we’re rooted in the energy of the Pacific Northwest (Kirkland/Seattle, specifically), our clients span across the U.S. and internationally—from Argentina to Indonesia to Montreal. As long as you speak English, we can work together.

  • We don’t niche by industry, we niche by openness.

    We’ve worked with clients across wellness, tech, creative arts, coaching, spiritual services, product brands, and administrative services.

    What matters most isn’t what you do, it’s how you show up to the process.

    If you're:

    • Open to energetic exploration

    • Willing to look at your patterns, shadow, and creative blocks

    • Craving clarity that starts from soul, not strategy

    • Ready to let your brand be a mirror of your wholeness

    …then it doesn't matter if you’re a sound healer or a SaaS founder. We can go deep together.

    But if you need everything to fit a formula, don’t trust possibilities, want surface-level results, or resist the magic in this work, PARADOX likely isn’t for you.

    We’re here for the real ones regardless of industry.

INVESTMENT & PAYMENT

  • Branding with PARADOX is an energetic investment, not just a financial one.

    We don’t do off-the-shelf packages, because your brand isn’t off-the-shelf. It’s built from your lived experience, your shadow work, your voice, and the soul of your business. And the investment reflects that level of depth.

    Generally speaking:

    • Our Clarity Call is an accessible entry point

    • Our Clarity Intensive is for those ready to dive deep and emerge with a fully embodied brand expression

    • The Clarity Oracle is a 3+ month high touch Cinderella transformation—branding meets business meets becoming

    • Need something else? We can custom scope a project to fit your needs.

    Clients who work with us often experience:

    • Increased alignment = less burnout

    • More ideal client inquiries without “marketing harder”

    • Confidence to raise prices and set clear energetic boundaries

    • A brand they don’t have to “sell”—because it speaks for itself

    If you’re looking for the cheapest option, we’re not it. But if you’re looking for the most aligned, most transformational, most you brand you’ve ever had—then this is an investment that will ripple far beyond your logo.

    ✨ Want numbers? Grab the Investment Guide and book your complimentary 1:1 Clarity Check. We’re happy to share starting points once we know more about you.

  • Yes. We’ve found that soul-aligned investments feel a lot better without financial strain.

    We offer flexible, interest-free payment plans for most of our offerings. Whether you’re stepping into a Clarity Intensive or a longer Clarity Oracle container, we can break your investment into monthly or milestone-based payments depending on the scope of your project.

    What matters most is that:

    • You’re energetically committed

    • You’re ready to show up fully

    • You’re investing from alignment, not desperation or fear

    Our clients often tell us that saying yes to this work was the energetic turning point in their business—and that the support, expansion, and clarity they receive goes far beyond “brand design.”

    If you feel the resonance, we’ll find a rhythm that supports you.

  • Yes, but not in the traditional marketing sense.

    We don’t run your ads or manage your marketing for you. Instead, we help you create the foundation and flow for a brand that’s so aligned, your marketing starts to feel natural again.

    In the Clarity Intensive, we help you establish clear messaging, brand voice, and creative direction so when you do go to market, you’re speaking from clarity and power, not confusion and fear.

    For clients in our Clarity Oracle container, we often extend into strategic marketing support, creating a content ecosystem that’s sustainable to your working style—including visibility strategy, energetic pacing, and content design that actually feels like you.

    Think:

    • Messaging pillars that serve as content anchors

    • Sustainable content rhythms (not hustle-heavy calendars)

    • Support designing content formats that resonate (like podcast outlines, LinkedIn articles, or signature content series, etc)

    So while we’re not a full-service marketing agency, we’ll give you the clarity and creative firepower to market in a way that’s soul-aligned, scalable, and actually enjoyable.

IS THIS FOR ME?

  • If you’ve ever felt like an outsider in traditional business spaces… if words like “authenticity,” “energy,” and “intuition” feel more natural to you than “funnels,” “niches,” and “KPIs”… then PARADOX is likely exactly where you belong.

    We’re for the intuitive disruptors—the seekers, creatives, soul-led, purpose-driven entrepreneurs who crave depth over trends and truth over templates.
    You might be a good fit if:

    • You’re drawn to alternative wisdom or esoteric tools like Human Design, astrology, or Tarot

    • You’ve tried the cookie-cutter branding thing from “industry leaders” and it never quite landed

    • You’re done diluting your magic to fit a mold you don’t even like being in

    • You want your business to feel like a natural extension of your energetic essence

    • You value transformation, not just transactions

    If you’re looking for a quick fix, bargain branding, or just a logo to “get by”, we’re not the studio for you. But if you’re ready to dig deep, get radically clear, and build a brand rooted in your real self... welcome to the party.

  • We work with creative, intuitive, soul-led entrepreneurs who are ready to brand from the inside out, not from a template someone else sold them.

    Our clients tend to be:

    • Visionaries building something that doesn’t fit the mold

    • Spiritual entrepreneurs who integrate mysticism, healing, or consciousness work

    • Creatives and coaches craving a brand that feels like an extension of their essence

    • Multi-passionates who’ve struggled to “niche down” in the traditional way

    • Rebels and psychics who value authenticity, depth, and energetic alignment over polish or perfection

    They’re not afraid of paradox because they live in it. They’ve often tried branding that felt “fine,” but flat. And they’re finally ready to be seen for who they actually are… and build a brand that reflects that.

  • We use tools like Tarot, Human Design, astrology, and archetypal mapping—not as gimmicks, but as mirrors. They help us uncover the stories, patterns, and emotional imprints you’ve been carrying… and the energies you’re here to embody next.

    Each one is a different lens that reveals:

    • What you've been through (and how it's still shaping your voice)

    • What you've been hiding or suppressing

    • What you're here to express, teach, or create

    • What’s emerging or evolving in you—so your brand doesn’t just reflect who you were, but who you’re becoming

    This work goes beyond demographics or target markets. It’s about building a brand that’s rooted in your wholeness—your wounds, your wisdom, your weirdness, your wild.

    We don’t just “design for you.” We help you see yourself so clearly that the design becomes inevitable.

    These tools give us a bigger picture, so we can craft something that speaks for you before you even say a word.

CLARITY + NEXT STEPS

  • We don’t guarantee outcomes because your brand’s transformation depends on more than just design. It depends on your readiness, your ability to show up honestly, and your willingness to be seen consistently.

    That said—clients who commit to this process have seen powerful results, including:

    • Doubling or tripling client inquiries (without extra marketing)

    • Raising prices and attracting clients who happily pay them

    • Saying no to draining clients and yes to aligned ones

    • Gaining clarity that restructured their entire offer suite

    • Feeling confident, visible, and fully expressed for the first time in years

    • Finding ease and enjoyment in consistently creating for different platforms.

  • Refunds are available only for the first 24 hours after payment is made. After that, refunds will no longer be available.

    That said, if something urgent arises and you need to reschedule or pause, we handle it with integrity and flexibility whenever possible. Communication and alignment are everything.

    Our contracts outline clear boundaries so you feel safe, supported, and respected through the entire journey.

  • We use tools like Tarot, Human Design, astrology, and archetypal mapping—not as gimmicks, but as mirrors. They help us uncover the stories, patterns, and emotional imprints you’ve been carrying… and the energies you’re here to embody next.

    Each one is a different lens that reveals:

    • What you've been through (and how it's still shaping your voice)

    • What you've been hiding or suppressing

    • What you're here to express, teach, or create

    • What’s emerging or evolving in you—so your brand doesn’t just reflect who you were, but who you’re becoming

    This work goes beyond demographics or target markets. It’s about building a brand that’s rooted in your wholeness—your wounds, your wisdom, your weirdness, your wild.

    We don’t just “design for you.” We help you see yourself so clearly that the design becomes inevitable.

    These tools give us a bigger picture, so we can craft something that speaks for you before you even say a word.

  • Perfect. You don’t need to.

    We don’t expect you to come in knowing your chart, design type, or archetypes. And you won’t be walking away with formal reports or documents, either.

    Instead, we use these tools behind the scenes as part of our research and energetic mapping process to help us understand:

    • Where you might be blocked or dimmed

    • What energies want to come forward in your brand

    • How to support your visibility, voice, and creative flow

    • How to create in a way that is meaningful and sustainable for you

    Think of it as soul reconnaissance.
    You show up with curiosity, and we tune into the patterns underneath your story so we can brand you from your truth, not your surface.

    No prep. No pressure. Just presence.

  • Clients often return for:

    • Seasonal brand updates

    • Launch support

    • Deeper brand embodiment or expansion

    • Content/visibility alignment after growth or pivots

    • Content writing needs

    We’re not about one-time transactions. We’re about long-term evolution—so once you’ve worked with PARADOX, you're always welcome back when you're stepping into a new layer of yourself.