Soul-Aligned Brand Design for Magical, Purpose-Led Creators

Archetypal Brand Design & Creative Direction for the Unconventional

Rooted in archetypes, energy, and truth — we help you create a brand that feels like home.

For the Visionaries, the Rebels, the Seekers

Tired of the same advice?

“Understand your target audience.”
”Research your competition”
”Define your brand purpose and value”

What do these things even mean?

It’s advice that is really good if you want to appeal to everyone. It’s terrible advice if you want to build something different.

If you're craving more than just a logo, you're in the right place. At PARADOX, we decode your energetic signature and translate it into an impossible-to-ignore, soul-aligned brand.

A woman with red nail polish is receiving a cocktail glass from a person dressed in a black tuxedo with white shirt cuffs, against a red curtain background.
A woman in a patterned blazer and white pants walking down stairs outside a large stone building with tall columns, smiling and carrying an orange clutch.

ALCHEMY IN BRAND FORM

ALCHEMY IN BRAND FORM

A decorative fish-shaped item with red and white patterns and text about fish.

ALCHEMY

NOT JUST DESIGN

This is the energetic fingerprint of your brand made visible.

Hand with red nails and large diamond ring holding a martini glass with an olive, surrounded by pomegranates, diamond jewelry, and an 8-ball on red fabric.

What if your brand didn’t just look good—but felt like you?

Not curated. Not filtered. But unmistakably, unapologetically yours.

At PARADOX, we don’t chase aesthetics or trends.

We decode the subconscious patterns, archetypes, and energy that shape your truth
and translate that into a brand identity that’s impossible-to-ignore, uncopyable, and deeply resonant.

This is clarity that moves. This is branding that breathes.

A woman with dark, wavy hair and earrings stands in profile next to a torso sculpture in a museum or gallery.
A woman smiling while looking at her tablet, wearing earrings and a white blazer.

For the SEEKERS

craving more

Ace of hearts playing card.

You’re not here to blend in.
You’re here to create a brand that reflects your soul’s truth: one that feels aligned, magnetic, and deeply meaningful.

We are a brand and creative studio based in Kirkland, WA, but we serve clients globally. Whether you're launching your business or reimagining your brand, PARADOX can help you:

  • Discover your brand’s unique energetic signature through Archetypal Brand Mapping

  • Shape your visual identity & messaging with Intuitive Creative Direction

  • Design logos, visuals, and custom products that bring your essence to life

What happens when you stop hiding your magic?

A crystal cocktail glass filled with a light-colored drink, garnished with a green olive on a cocktail pick.
Decorative red fish ornament with white text and patterns, instructions for handling live fish.

  • And with less marketing? I’m so for real right now.
    A client’s studio became so distinctively her that potential clients book consultations based on photos of her space alone—after two years of staying true to the brand strategy we created, she's seen a 200% increase in ideal clients who are already sold before they walk through the door.

  • You deserve to be compensated for your craft.
    Sugar Rybko now commands the highest price for sugaring services in the Greater Seattle Area and has expanded her team to serve clients at different investment levels. These results were achieved because her brand strategy positioned her unique approach to sugaring as a holistic wellness experience, attracting clients who value the ritualistic, energetic aspect of the service as much as the results.

  • 108 Logistics possesses a unique combination of skills that lend to the insanely detailed accounting transformations he enacts for clients, but had no creative skills or ideas for presenting himself cohesively. Ultimately, it wasn’t about the game for 108L, but about the health of youth community sports and the value that it provides for children throughout their life. Immediately after launch, he acquired a new client who was impressed by his authentic approach, and brand presentation. Truly, a masterclass in marketing.

  • The Hand of Parkin was struggling with a full book of clients because they were underpaid, overworked, and saying yes to everyone who wanted basic car washes. By niching their brand around clients who invest in services like ceramic coating for the longevity of their vehicles, they transformed from a commodity service to a specialized craft. Now they serve clients who value long-term investment and lasting relationships over quick, cheap cleanings.

Close-up of a billiard ball with the number 8 on it, black in color with a white circle featuring the number, placed on a black background.
Renaissance-style painting of three figures, two women and a cherub, outdoors with landscape background.

creativity that looks like art and feels like magic.

PARADOX loves:

Big colors, wild ideas, and out-of-the-box creativity.

A classical painting of three nude women holding apples while standing outdoors with a landscape in the background.
A martini glass filled with a clear drink, garnished with an olive on a pick and two extra olives on the rim.

(If this is not your vibe, come back when it is)

We Build Brands That Speak to the Soul

Does the word “selling” make you cringe?

Black and white photograph of the ancient Greek sculpture, Venus de Milo, depicting a female figure missing arms, draped in a flowing gown, with an ornate marble wall and ceiling in the background.

THE 3 C’S

CLARITY, CONNECTION, & CREATIVITY

Selling used to make me cringe too, until I realized I didn’t need to pretend to be anyone but myself. At PARADOX, we build build brands rooted in archetypal energy. No forcing, no chasing. All resonating.

A brand that’s aligned with your core identity and values becomes magnetic. It naturally attracts the right people: your soul-aligned audience and turns them into a loyal, inspired community. Razzle and dazzle your people with authentic brand strategy—no fluff or frills and definitely not marketing theater.

PARADOX’S FINEST

The ultimate luxury in business is to be seen and understood.

A woman dressed in dark, ornate clothing with jewelry, looking intently at a glowing moon lamp on a table in front of her, against a backdrop of red curtains.
Person lying on side with back facing camera, wearing a white jacket with a circular logo on the back, beige shorts, and black shoes against a plain white background.
Logo with the number 108 and three horizontal lines suggesting speed or motion.
Elegant white calligraphy text that says 'Waddam Elegance' on a black background.
A black and white graphic of a cat with the word "BAD" above it and "LOBO" below it.
A black and white photo of a Siberian Husky dog with its mouth wide open, appearing to bark or growl, standing on grass with a rocky background.

A cosmic cocktail for magnetic brands that attract, resonate, and convert

Tarot. Astrology. Human Design. Visual Symbolism. Brand Strategy.

A white commercial airplane with 'FOREVER FIGHTERS' written on its side, flying in a clear blue sky.
A young girl wearing a red mask, red boxing gloves, a dark gray hoodie, and a red cape, striking a boxing pose with fists raised.
Black and white logo with a lightning bolt on the left and the words "FOREVER FIGHTERS" to the right. Subtitle reads "Moments of joy, a future of hope, forever fighting."
Black and white logo for the 5th annual Forever Fighters taking to the runway, with text "Moments a Joy, A Future of Hope" and a stylized globe design.
A woman in a white blazer and pants walking on a garden path, smiling and looking at the camera, in a black and white photo.

I’m

Mona

Jem

Decorative fish-shaped object with instructions printed on its side about handling fish, including placing the fish in palm, keeping it in an envelope when not in use, and moving it by hand.

With years of experience in design, psychology, and energy work, I help creative entrepreneurs discover their brand’s true frequency. I see what others miss: the gold in your shadow, the power in your paradox—and help you bring it into form.

I used to think I had to choose between whimsy and success.

For years, I tried to separate my mystical interests from my brand work because I thought clients would run if they knew I used tools like tarot in forming their brand strategies.

The more I tried to fit into the traditional business world, the more exhausted I became. I was attracting clients who didn’t want magic, they wanted me to water down everything that made me... me.

The turning point came when I worked with a client who was so aligned with my vision that the entire project felt like pure magic. Not a single "no," not one request to make it "more professional" or "less out there." Just pure, excited YES to every wild idea.

That's when I realized: the clients who are meant for us don't want the sanitized version of who we “should” be. They want the real thing.

A can of WISE SAUCES Prickly Pear flavored cannabis-infused sparkling water with cactus extract, featuring colorful abstract and cactus plant graphics.

The world needs only what you can offer.

What do you need right now?

  • FREE RESOURCE: PARADOX’S BRAND ARCHETYPE PLAYBOOK

    You know something needs to shift, but you're not sure what. You've been told to "find your niche" so many times that you've lost touch with what actually feels true. This guide connects archetypal psychology with tarot wisdom to help you understand where you are on your life journey and how to capture that energy authentically to move the needle in your brand’s presence.

  • Complimentary Brand Consult

    Done with generic advice and googling solutions? Want to know if there's someone who actually gets your vision? Fill out the intake form (it’s long, sorry! I love details!) we'll talk through solutions and scope everything out live on our call—no hidden costs, no surprises later, just full alignment on where you are and where you're headed.

  • Book a Clarity Call

    You know what you want to work on but need an expert eye and strategic thinking. Get 2 hours of live help to refine your messaging, visuals, or brainstorm ideas, with revisions and conversation transcript delivered within 24 hours in a PDF.

    Investment: $500

  • Clarity Intensive

    Ready to to move fast and trust the process? We’ll spend 12 hours together and you’ll walk away with a full brand kit: logo with alternate layouts, colors, and core messaging points in PDF form. Everything you need to show up and show out online, delivered (almost) instantly.

    Investment: $4,500

  • Clarity Oracle

    You understand the deep work involved and you're prepared to invest in becoming the person your business needs you to be. PARADOX will handle the details—you enjoy the process of who you’re becoming.

    Investment: Custom Scope

Still not sure what you need right now?

Start with a Madam Clarity reading.

Sometimes you need to understand your current energy before you can shift it. Ask Madam Clarity your burning business questions and receive your personalized fortune reading via US mail on a special PARADOX Fortune Fish print—and yes, your fortune fish is valid for one wish.

Let the universe give you some direction (and grant you a wish) while you decide on your next move.

SHOP THE STORE

Explore mystical tools & branded goods that support your spiritual business journey.

A red plastic fish-shaped bookmark with white printed instructions for handling fish, including placing the fish in the palm, keeping it in an envelope when not in use, and moving its fins.

Let’s Talk About Your Brand’s Next Evolution

Close-up of a beverage can top showing an open pull tab with the number 00 printed on the white circle

You’ve got a vision.

You know the the feeling: It’s not just how your brand looks, but how it feels, resonates, and connects.

You’re ready for the change and you need the right partner to bring it to life with clarity, intention, and a little magic.

Before we schedule a brand strategy call, let’s make sure we’re aligned.

To book a call with PARADOX, download the Investment Guide that outlines everything you need to know:

  • What we offer;

  • What makes PARADOX projects successful; and

  • What kind of investment to expect.

The booking link to schedule your complimentary 1:1 Clarity Check can be found throughout the investment guide.

A vintage martini glass with a stem, garnished with green olives on a cocktail pick.
A close-up of a martini glass filled with a clear cocktail, garnished with green olives skewered on a toothpick.
A woman in a red crochet top and black-and-white patterned skirt sitting on a concrete dock by the water, wearing sunglasses and a colorful beaded necklace, with a white handbag beside her during sunny weather.
Close-up of spiky green agave plant with text overlaid: 'Bad Lobo' and an outline of howling wolf inside the shape of the state of California.
A person holding a gold-framed menu with a sketch of a cocktail, annotated with ingredients like pomegranate, olive oil, and pepper, and garnished with fish illustrations. Behind the menu are two pomegranates and a glass of red wine. The background is dark red, and the person's fingernails are painted red.
Close-up of informational cards with a red scalloped border, featuring hand-drawn eye illustrations, and text about herbal medicine and clarity.